Service and Quality are the Keys to Success in Home Technology

Service and Quality are the Keys to Success in Home Technology

Driving down the street or watching the news, it is hard to miss the Ultimate Electronics going out of business signs and commercials. The sight may seem all too familiar after the national retailer only declared bankruptcy a few years ago.  But even after going though this process once, it became painfully obvious that their “lower than Best Buy or Wal-mart price guarantee” model was unsustainable. While having 46 stores, their buying power and efficiencies were nothing other big box stores. By offering the lowest prices Ultimate Electronics put itself out of business by not giving customers a benefit to shopping at their stores. For smaller chains and independent stores to thrive, they must focus on their competitive advantage of professional expert staff, premium name brands and exemplary service before, during and after the sale. When you go to an independent store, you know they appreciate your business and the staff is going to be truly an expert. Their prices will be competitive, but often the selection will truly be quality items, not on display to hit a price point. Cheaper is not always better. Better is having someone to explain the products and suggest the one that works best for you. At The Sound Room we truly work hard to bring the latest technology with the best service possible. Next time you are considering buy a new piece of home technology, don’t leave your purchase to chance. Ask our experts, who on average have more than a decade of...
The Sound Room Awarded Chesterfield 2010 Business of the Year

The Sound Room Awarded Chesterfield 2010 Business of the Year

Standing out among some of the regions best companies, The Sound Room was named the 2010 Business of the Year by the Chesterfield Chamber of Commerce at their annual awards luncheon. Marking the first time the local home audio and video specialty retailer received the award from the 900 member chamber of commerce. “We had a great year and have been a part of the chamber for many years. Looking around at the other candidates, it makes us feel honored to be chosen,” said David Young, The Sound Room president. “The last few years have been difficult for many in our industry, with some of the biggest names going out of business.” Many of the most effected retailers have been big-box stores and retailers not embracing change. Being a local custom home audio and video retailer has allowed The Sound Room to respond to the changing needs of their customers and stay on the cutting edge of technology. In 2010, the company added a solar division, 3D TVs and home health care automation. “We work hard to bring value to our customers and couldn’t have done it without our expert staff,” said Young. “They truly care about giving the customer the best experience possible and work hard to stay knowledgeable about the industry.” The Sound Room was also named no. 26 on the CE Pro magazine’s Top 100 List of custom retailers and Crestron Dealer of the Year in 2010. According to Young, the company has been able to separate itself from other integrators by keeping prices competitive and simply giving customers the best advice...