The custom retailer is looking to expand into new markets
March 1, 2011: CHESTERFIELD, Mo. – The Sound Room, St. Louis’s premier custom home and audio retailer, has announced it will be merging the Creve Coeur location into the Chesterfield location, to better serve their customers and allow for future expansion into other markets.
“Our business model has changed over the years, with us often going to the customer’s home. It no longer makes sense to have two redundant showrooms within ten miles,” said David Young, The Sound Room president. “The move will allow us to operate more efficiently out of our Chesterfield location and make a probable jump into other markets.”
The Sound Room has operated two retail stores in West St. Louis County for 25 years and will be relocating staff to the Chesterfield location. By merging the two locations, the company will be able to increase the number premium products on display, for a better sampling by customers.
“We’ve had a lot of success in a challenging year and much of that has come from staying ahead of the shifting home technology market,” said Young. “This move is just another step to growing The Sound Room and allows us to focus on some new categories.”
In 2010, The Sound Room was named No. 26 on the CE Pro Top 100 list, which ranks the country’s top custom integrators by revenue. The company also received the award for Business of the Year from the Chesterfield Chamber of Commerce.
In anticipation for the merger, the Creve Coeur location will be holding a moving sale to liquidate inventory. Premium products not normally sold at a discount will be available on a first come first serve basis. The Sound Room will be standing behind all sales, offering the usual great service and warranties. The Creve Coeur location’s last day will be March 26, 2011.
About The Sound Room
The Sound Room has been serving St. Louis homes and enhancing lifestyles since 1983 and has built a solid reputation for quality installations, expert advice, and comprehensive design and engineering capabilities. As a CE Pro Top 100 custom electronics retailer, the company specializes in home theaters, multi-room audio, video and camera distribution, computer networking, lighting control, phone systems and touch-screen controls. The Sound Room is located in Chesterfield and an operations facility in Chesterfield Valley. For more information, call The Sound Room at (636) 537-0404 or visit online at www.thesoundroom.com.