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Analyzing the Outdoor TV Market and Brands in 2024

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Outdoor television technology has come a long way in the past decade. Today’s outdoor TVs deliver high quality picture, streaming capabilities, and greater durability than ever before. In this article, we’ll help you learn more about the outdoor TV market and what you can expect from the top outdoor TV brands we sell at The Sound Room.  

What You Can Expect from All Outdoor TVs 

Weather Resistance: This is especially important in a climate like St. Louis’. The humidity is high. The temperatures can range from extremely cold to extremely hot. Outdoor TVs are built to stay outside and plugged in year-round. They have heating and cooling features that protect them from the elements and only work if the product is plugged in. You can even rinse them off with a hose and will experience no performance issues.   

Tailored Sound Solutions: Many outdoor TVs don’t come with an internal speaker. Why? Because broadcasting sound in an outdoor environment with a built-in television speaker is a tall task. Instead, outdoor TVs utilize sound solutions tailored to the environment they’re being used in. Many customers use a sound bar to project the sound directly to viewers. Others opt to use outdoor speakers mounted to their home or deck, or even hidden in their landscaping. You can direct your music as well as your TV sounds through the same speakers, depending on what media you’re using in a given situation.   

Protection from Pests: Customers are often surprised to learn bugs are the leading cause of failure for indoor TVs used outside. TVs make an attractive home for bugs. This can cause electrical shorts and even turn your television into a fire hazard. All outdoor TVs are built specifically to keep bugs out.  

Durability: You might think that any TV used outdoors, even if they’re built for it, can only last so long. But in all our years of installing outdoor TVs in the St. Louis area, we have only sold a select few that have needed to be replaced. These units have a reputation to holding up in even the harshest conditions.  

Unrivaled Brightness: Outdoor TVs come in full shade, partial sun, and full sun models. But if you’ve ever stepped outside after an eye exam with dilated eyes, you know that even on a cloudy day, outdoor environments are exceptionally brighter than indoor ones. That’s why even partial shade outdoor TVs are at least 3 times brighter than the brightest indoor TV.  

Smart TV Functionality: You will be hard pressed to find a new outdoor TV on the market today that doesn’t have smart TV and app functionality built in. This is important because we consume more media than ever through streaming services, and external devices like Roku sticks are not built to withstand the elements the way an outdoor TV is.  

Comparing Popular Outdoor TV Brands 

Samsung Terrace 

Of the three outdoor TV brands The Sound Room carries, Samsung is easily the best-known brand. They’ve made a name for themselves in the home electronics market, and it’s likely you already have a different Samsung product, like an indoor TV, in your home today. Samsung Terrace outdoor TVs come in either partial sun or full sun models. Within those options, customers can choose from a variety of sizes to fit the space they have available. Samsung does not offer a dedicated full shade TV, but their partial shade models work great in full shade environments.  

Samsung Terrace TVs are among the most popular we offer. They come in at a mid-level price range, while offering the quality viewing experience you’ve come to expect from Samsung products.  

SunBrite 

SunBrite is a company that specializes in outdoor TVs. They offer full shade (least bright and least expensive), partial sun, and full sun (most bright and most expensive) models. Their full shade models represent the lowest price point in the quality outdoor television market. They are the only outdoor television brand we sell that offers a full shade model. If you have a full shade application and are looking for an affordable, but high-quality, entry point into outdoor televisions, SunBrite is a great option.  

Séura  

Séura (pronounced Sarah) represents the high end of the outdoor television market both in price and quality. They’re known for exceptional picture quality and craftsmanship. Séura prides themselves in going to great lengths to ensure superior durability and picture quality. The company boasts thousands of hours of environmental testing that goes into the design of their outdoor-rated TVs. A March 2024 article from Popular Mechanics rated the Séura Full Sun Series 50-In. Outdoor TV the best performing outdoor television in bright sunlight.  

Choosing the Right Outdoor TV for You 

All three of the outdoor TV brands offered by The Sound Room are great options, so how do you decide? That’s where The Sound Room’s expertise really shines. Our team will listen to your unique scenario and application, and even come to your home to see the space where you’re planning to put the TV. We’ll examine your space to make a size and sun exposure recommendation. And when you buy from The Sound Room, you always enjoy professional level installation when it’s time to add your new TV to the outdoor entertainment area.  

Take the first step! Stop into The Sound Room, chat with us online, or call our Chesterfield Valley store at 636-537-0404. Connect with outdoor TV experts that can help you make an informed decision and bring your outdoor entertainment to life.  

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